Stop Losing Clients to Competitors Who Show Up on Google
Your Instagram looks great, but people ready to book are searching “[your service] near me” on Google and finding your competitors instead. We build websites that rank on Google, convert visitors into consultations, and work for you 24/7.
2 Websites
Built for beauty clinics
Built for Conversion
Turn visitors into bookings
Page 1 Google
For local searches (6 months+)
See the websites we’ve built for Alex James SMP and Gia Laser Clinic, then let’s discuss yours.
Why Instagram Alone Isn't Enough
You’re getting clients from Instagram and referrals. That’s great, until it’s not.
Here’s what’s happening while you rely on social media:
Problem #1: You're Invisible on Google
Right now, someone in your area is searching:
“SMP near me”
“Permanent makeup [your city]”
“Best aesthetics clinic [your area]”
They’re ready to book. They have money. They want what you offer.
But they’re finding your competitors instead, because those competitors have websites that rank on Google.
You’re losing bookings to clinics that aren’t even as good as yours.
Problem #2: Instagram is Rented Land
You don’t own your Instagram account. Meta does.
What happens if:
Your account gets flagged for before/after photos?Instagram changes the algorithm again?Your audience just stops seeing your posts?
Your entire client pipeline disappears overnight.
A website is owned land. Nobody can take it away from you.
Problem #3: Professional Clients Expect a Website
When someone’s about to spend £500-2,000 on a treatment, they do research.
They Google you. They look for:
Your actual work (before/afters in high quality)
Reviews and testimonials
Proper information about the process
Evidence you’re established and professional
No website = red flag. They book with someone who looks more legitimate instead.
Problem #4: You're Working 24/7 to Market Yourself
Every morning: Post on Instagram
Every afternoon: Respond to DM inquiries
Every evening: Try to convert messages into bookings
A website works while you sleep. Someone searches at 11pm, finds your site, reads everything, and books a consultation, without you lifting a finger.
Websites That Rank on Google and Convert Visitors
We don’t build “pretty” websites that sit there doing nothing.
We build websites that:
Rank on Google for “[your service] near me” searches
Convert visitors into consultation bookings
Build credibility so people choose you over competitors
Here’s what makes them different:
✅ Built Specifically for Beauty Businesses
Not a generic template that could be for a plumber or a lawyer.
Every element is designed for beauty clinics:
Before/after galleries showcasing your work
Service pages that address client fears and objections
Testimonials positioned to build trust
Clear consultation booking CTAs throughout
Your website looks like you know what you’re doing, because it’s built by someone who knows beauty business marketing.
✅ SEO Optimized From Day 1
Most web designers build a site and say “good luck getting found on Google.”
We optimize for search from the beginning:
Technical SEO:
Proper heading structure (H1, H2, H3 hierarchy)
Schema markup (tells Google what your business is)
Fast loading speed (<3 seconds)
Mobile-responsive (perfect on all devices)
Image optimization (proper file names, alt tags)
Local SEO:
Google Business Profile integration
Location-specific keywords naturally integrated
Service area pages if you serve multiple locations
Content SEO:
Every page written with keywords in mind
Meta titles and descriptions optimized
Internal linking structure that helps rankings
Result: You start showing up on Google within 3-6 months for local searches.
✅ Content Written by Someone Who Understands Marketing
Here’s the thing most web designers won’t tell you:
Design doesn’t convert. Copy converts.
A beautiful website with terrible copy gets no bookings. An average-looking website with great copy gets bookings every day.
I write all your website content, service pages, about page, homepage, using the same marketing principles that make Facebook ads convert.
Not: “We offer award-winning treatments in a luxurious environment!”
Instead: “Tired of drawing on your eyebrows every morning? PMU gives you natural-looking brows that last 1-2 years. Book a free consultation to see if you’re a good candidate.”
Problem → Solution → CTA. Just like ads that work.
✅ Built for Conversion (Not Just Traffic)
Getting visitors is pointless if they don’t book.
Every element is designed to guide visitors toward booking:
Strategic CTA placement:
Hero section (immediate action for ready buyers)
After services (once they understand what you offer)
After testimonials (social proof lowers resistance)
In FAQ section (addressing final objections)
Trust-building elements:
Before/after galleries (proof of results)
Client testimonials (social proof)
Credentials and training (expertise)
Your story (personal connection)
Friction removal:
WhatsApp click-to-chat (immediate contact)
Contact forms that actually work
Clear pricing information (no “POA” mystery)
Mobile-optimized for easy booking on phones
Result: 5+% of visitors book consultations (industry average is 1-3%).
Websites That Rank on Google and Convert Visitors
Alex James SMP
Website: alexjamessmp.co.uk
Industry: SMP Training & Services
What we built:
Complete WordPress site with service pages and training academy section
SEO optimized for “SMP training UK” and related searches
Before/after gallery showcasing results
Mobile-responsive design
Booking system integration
Results: Professional online presence positioning the business as an industry leader. Ranks on Page 1 of Google for multiple SMP related keywords.
Gia Laser Clinic
Website: gialaserclinic.co.uk
Industry: Laser Hair Removal & Aesthetics
What we built:
Custom WordPress website with multiple service pages
SEO-optimized for local Birkenhead/Merseyside searches
Before/after galleries
Contact forms and WhatsApp integration
Google Maps integration for local visibility
Results: Professional website that ranks locally and converts visitors into consultation bookings.
Your Clinic Next
I only take 2 website projects at a time to ensure every client gets hands on attention and quality work.
Right now I have 1 website in progress.
That means 1 spot available.
Website Design & SEO, What's Included
Your Complete Website:
Custom WordPress Website (Up to 8 pages):
Homepage
About page
Service pages (3-5 depending on your offerings)
Gallery/Portfolio page
Contact page
Privacy Policy & Terms
Professional Design:
Mobile-responsive (looks perfect on phones, tablets, desktops)
Fast loading (<3 seconds)
Modern, clean aesthetic that builds trust
Branded to match your business colors/style
SEO Optimization:
Meta titles and descriptions for every page
Proper heading structure (H1, H2, H3)
Schema markup (Local Business, Service, Organization)
Image optimization (file names, alt tags, compression)
Google Analytics & Search Console setup
Content Written for Conversion:
I write all your website copy (not you)
Service pages that address objections and convert
About page that builds trust and connection
Homepage that guides visitors toward booking
Post-Launch Support:
30 days of bug fixes and adjustments included
Training on how to update basic content yourself
Ongoing support available if you need it
Optional: Ongoing SEO
£599/month includes:
1 SEO optimized blog post per month (1,000+ words)
Monthly technical SEO monitoring
Google Search Console analysis and reporting
Content strategy and keyword research
Performance tracking and adjustments
Why wait until month 3?
Your website needs time to establish itself on Google before ongoing content makes a big impact. Most clients add SEO after the initial launch once they see rankings starting to improve.
Transparent Pricing
Option 1: Website Only
Website Design & SEO
£1,299 (one time payment)
Complete WordPress website (up to 8 pages)
Mobile responsive design
SEO optimization
Content written for you
Google Analytics & Search Console setup
30 days post launch support
Payment: 50% deposit (£650) to start, 50% (£649) before launch
Option 2: Website + Ongoing SEO
£999 website + £599/month
Everything in Option 1
PLUS: Monthly SEO starting month 4
1 blog post per month (1,000+ words)
Technical SEO monitoring
Google Search Console reporting
Content strategy and optimization
Payment: 50% deposit (£500) to start, 50% (£499) before launch, then £499/month starting month 4
Save £300 on website when bundling with SEO
How This Compares:
Generic web designers: £800-1,500 (but YOU write all the content)
Marketing agencies: £2,500-5,000+ for similar quality
DIY WordPress: £100-300 (looks amateur, no SEO, no conversions)
Our approach: Professional design + marketing-focused content + SEO optimization = website that actually gets you bookings.
Why 50% deposit?
A website takes 20-40 hours to build properly. The deposit ensures you’re committed and protects my time.
If clients could start without a deposit, I’d spend weeks building sites for people who ghost halfway through.
What about ongoing costs?
Hosting & Domain: £50-100/year
Maintenance: Included in ongoing SEO package
Your Website Journey (4-6 Weeks)
Week 1: Discovery & Planning
Kickoff call (60 mins): We discuss your business, goals, ideal clients, competitors
You send me:
Logo and branding assets
Before/after photos (30+ high quality)
Clinic photos (10+)
Testimonials and reviews
Any existing content you want included
I create:
Site structure and page outline
Content strategy
Design mockup for your approval
Week 2-3: Design & Content Creation
I build your site:
Design homepage and key pages
Write all content (service pages, about page, etc.)
Optimize for SEO
Set up contact forms and integrations
You review:
Check design and layout
Review content for accuracy
Request any changes
Week 4: Revisions & Final Touches
I make adjustments:
Implement your feedback
Fine-tune SEO
Test on all devices
Check page speed and performance
You approve:
Final review of complete site
Confirm everything looks perfect
Approve for launch
Week 5: Launch
Site goes live:
DNS pointed to your new website
Google Analytics tracking active
Search Console configured
Submitted to Google for indexing
You receive:
Login credentials
Basic training on updating content
SEO performance tracking setup
Week 6+: Post Launch
First 30 days:
Monitor for any bugs or issues
Make minor adjustments as needed
Begin tracking traffic and rankings
Month 2-3:
Rankings start improving for local searches
Organic traffic begins increasing
You start getting consultation bookings from Google
Month 4+:
Consider adding ongoing SEO (blog posts + technical optimization)
Continue building authority and rankings
Consistent organic leads coming in
This Is Right For You If:
✅ You’re established (25+ clients served, proven quality work)
✅ You’re currently relying on Instagram/referrals alone
✅ You want to show up when people search “[your service] near me”
✅ You’re ready to invest in long-term growth (not just quick wins)
✅ You want a professional website that builds credibility
This Won't Work If:
❌ You’re just starting out (under 25 clients total)
❌ You need immediate bookings this week (websites take 3-6 months to rank)
❌ You’re not willing to provide photos and content for the site
❌ You expect page 1 rankings in 30 days (SEO takes time)
Not sure if this is right timing for you?
Message me. I’ll honestly tell you if a website makes sense now, or if you should focus on Facebook ads first for immediate leads, then add a website later.
Why Fully Booked Formula?
I write your content, not just design a site and make YOU write it.
Most web designers say “send me your content and I’ll design around it.” Then you spend weeks staring at a blank page trying to figure out what to write.
I handle it. Service pages. About page. Homepage. All of it.
Why this matters: Good copy converts. Bad copy looks pretty but gets no bookings. I write copy using the same marketing principles that make our Facebook ads work.
I only work with beauty businesses, SMP, PMU, aesthetics clinics.
I know what your clients worry about. I know what objections stop them from booking. I know what language actually converts them.
Generic web designers build beautiful sites with generic “Transform your look!” messaging. Mine speak directly to your ideal client’s specific problems.
I build for conversion, not just aesthetics.
A website isn’t art. It’s a tool for getting bookings.
Every element is placed strategically:
CTAs where people are ready to act
Testimonials where resistance is highest
Before/afters where proof is needed
Clear next steps throughout
Result: 8-15% of visitors book consultations vs 1-3% industry average.
I only take 2 website projects at a time.
I physically can’t build more than 2 quality sites simultaneously.
This means:
Your project gets real attention (not rushed through)
I actually respond when you message (not waiting days)
The final product is something you’re proud to show people
Right now I have 1 project in progress. That means 1 spot available.
Most Successful Clinics Use Both
A website gives you long-term organic growth. Facebook ads give you immediate bookings.
Together? You’re booked solid from multiple sources. No more feast or famine.
Package pricing:
Website: £1,299
OR £999 + £599/month (includes ongoing SEO)
Facebook Ads: £199 setup + £149/month
Common Questions
How long until I see results?
First bookings from your website typically happen in month 2-3 as rankings improve. Consistent organic traffic develops in months 3-6.
SEO is a long-term investment. If you need leads NOW, start with Facebook ads while your website builds authority.
Can I see more examples of your work?
Check out alexjamessmp.co.uk and gialaserclinic.co.uk – both built from scratch by me.
What if I don't like the design?
We have a review process built in at weeks 2 and 4. You see mockups before I build anything, and you review the full site before launch.
If something’s not right, we fix it. The goal is a website you’re proud to share.
Do I need ongoing SEO?
Not immediately. Your website will be fully optimized at launch.
Ongoing SEO (£499/month) is for clinics that want to accelerate rankings through regular blog content and technical optimization.
Most clients add it around month 3-4 once initial rankings start showing.
What if I already have a website?
If your current site isn’t ranking or converting, we can rebuild it properly. If it just needs updates, that might be a simpler project – message me and we’ll assess.
Can you guarantee page 1 rankings?
No. Anyone guaranteeing specific rankings is lying – Google ultimately decides.
What I guarantee: Properly optimized website following all SEO best practices. Most beauty clinics in mid-sized UK cities reach page 1 for local searches within 3-6 months.
Do I own the website?
Yes. You own the domain, and all content. If you ever want to leave or work with someone else, you can and I’ll guide you through the process of switching to your own hosting provider instead of using my hosting plan.
I work personally
Beauty specialists only
Only 5 clients max
3+ years experience
Here's What Happens Next
Step 1: Message me on WhatsApp (takes 2 minutes)
Step 2: Quick 20-30 minute call to discuss your business and goals
Step 3: I send you a detailed proposal and timeline
Step 4: You decide, take your time, no pressure
Step 5: Pay 50% deposit to secure your spot (if you say yes)
Step 6: Kickoff call within 3-5 days to start building
Step 7: Your website launches in 4-6 weeks
I Have 1 Website Spot Available
I only build 2 websites at a time. Right now I have 1 project in progress.
That means 1 spot available.
Once filled, you’ll have to wait 6-8 weeks until the current project launches.
If you’re tired of being invisible on Google and want a website that ranks and converts, message me before this spot is gone.
Or email: ethanhutchins.smm@gmail.com
Not ready yet? Check out the websites we’ve built (alexjamessmp.co.uk and gialaserclinic.co.uk), then bookmark this page and come back when you’re ready.