1. Introduction

Fully Booked Formula (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fullybookedformula.co.uk or use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

Personal Data

We may collect personal information that you voluntarily provide to us when you:

  • Contact us via WhatsApp, email, or contact forms
  • Request a consultation or service quote
  • Sign up for our services
  • Download free resources or guides

Personal information may include:

  • Name
  • Email address
  • Phone number (WhatsApp)
  • Business name and details
  • Facebook Business Manager access (for ad management clients only)

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address
  • Browser type
  • Operating system
  • Referring URLs
  • Pages viewed and time spent on pages

We collect this information using cookies and similar tracking technologies (see Section 7).

3. How We Use Your Information

We use the information we collect to:

Comply with legal obligations

Provide, operate, and maintain our services

Communicate with you about our services

Respond to your inquiries and provide customer support

Send you marketing communications (with your consent)

Manage Facebook ad campaigns (for advertising clients)

Analyze website usage and improve our services

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

Legal Obligation: To comply with applicable laws and regulations

Consent: When you provide explicit consent (e.g., subscribing to marketing)

Contract: To fulfill our contractual obligations when you engage our services

Legitimate Interests: To improve our services and communicate with potential clients

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties.

We may share your information with:

  • Service providers: Third-party companies that help us operate our business (e.g., hosting providers, email services, payment processors)
  • Facebook/Meta: When managing your Facebook ad campaigns (with your explicit consent and access)
  • Legal authorities: If required by law or to protect our legal rights

All third-party service providers are contractually obligated to protect your data.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Website analytics: Anonymized after 26 months (Google Analytics default)

Client data: Retained for the duration of our service relationship and up to 7 years afterward for accounting and legal purposes

Marketing data: Retained until you unsubscribe or request deletion

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences
  • Understand how you use our website
  • Improve website functionality
  • Analyze website traffic

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

Cookies we use:

Analytics cookies: Google Analytics (anonymized IP addresses)

Essential cookies: Required for website functionality

8. Your Data Protection Rights (UK GDPR)

Under UK GDPR, you have the following rights:

  • Right to access: Request a copy of your personal data
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your data (“right to be forgotten”)
  • Right to restrict processing: Request limitation on how we use your data
  • Right to data portability: Request transfer of your data to another service
  • Right to object: Object to processing based on legitimate interests
  • Right to withdraw consent: Withdraw consent at any time (where processing is based on consent)

To exercise these rights, contact us at: ethanhutchins.smm@gmail.com

We will respond to your request within 30 days.

9. Third-Party Websites

Our website may contain links to third-party websites (e.g., Facebook, Google). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

11. International Data Transfers

Your information may be transferred to and processed in countries outside the UK/EEA (e.g., when using services like Google Analytics).

We ensure such transfers comply with UK GDPR through:

Other lawful transfer mechanisms

Standard Contractual Clauses (SCCs)

Adequacy decisions by the UK government

12. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

If you believe we have collected information from a child, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, contact us:

Email: ethanhutchins.smm@gmail.com
WhatsApp: +447704660904
Website: fullybookedformula.co.uk

For complaints about data processing, you may also contact the UK Information Commissioner’s Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113