Get 15+ Qualified Leads Every Month (Not Price Shoppers)
We help SMP, PMU, and aesthetics clinics get consistent bookings through Facebook ads that actually work. Smart targeting + copy that self-selects = leads under £10 each from clients ready to book.
£52 → £9
Cost-per-lead in 2 months
3+ Years
Perfecting the formula
5x More Leads
Same budget, better approach
Quick WhatsApp chat. I’ll review your current ads (or help you start from scratch) and show you exactly what to fix. No pitch.
Why Most Beauty Clinic Ads Fail
You’ve tried running Facebook ads. Spent £300-500. Got a handful of leads, all price shoppers who ghosted after you told them your rates.
Or you hired an agency. £1,200/month. They targeted “Beauty & Spa” and brought you browsers, not buyers.
Here’s what went wrong:
Mistake #1: Wrong Targeting Strategy
Most people think: “I’ll target people interested in ‘Hair Loss’ or ‘Beauty & Spa’ and my ads will show to my ideal clients!”
Wrong.
Those interest audiences include your competitors, people researching for someone else, and random people Facebook THINKS might be interested.
You’re paying for clicks from people who have zero intention of booking.
Mistake #2: Generic Ad Copy
“Transform your look!”
“Award-winning clinic!”
“Book today!”
Who clicks this? Everyone. Browsers. Window Shoppers. People not even looking for your service.
Your cost-per-lead is £50+ because you’re paying for irrelevant clicks.
Mistake #3: Giving Up Too Soon
Week 1: Spend £70, get 2 leads, both ghost.
Your reaction: “Facebook ads don’t work.”
What actually happened: Wrong approach + not enough time for the algorithm to learn.
The clinics getting leads at a low cost aren’t lucky. They’re using a completely different strategy.
How We Get You Leads
We use smart demographics + self-selecting copy to bring you qualified leads for a fraction of what agencies charge.
✅ Smart Targeting (Not Guessing)
We don’t waste your budget showing SMP ads to 18-year-old women or targeting polluted interest audiences.
For SMP: Men 28-50, within 40 miles of your clinic
For PMU: Women 25-55, within 30 miles
For Aesthetics: Varies by treatment (typically women 30-60)
We use Advantage+ audiences – which lets Facebook optimize within these smart parameters.
That’s it. No “Beauty & Spa” targeting. No “Hair Loss” interests.
Demographics filter out obvious non-fits. The ad copy does the real work.
✅ Copy That Self-Selects
Here’s an actual ad copy we’ve ran for an SMP Clinic:
“Struggling with balding hair? Thinning at the crown getting you down?
We’ve got the solution.
Scalp Micropigmentation (SMP) is the most affordable, permanent hair loss solution available.
✔️ No Surgery, Results in 2-4 sessions
✔️ Permanent Solution
✔️ Guaranteed to Look Natural
✔️ Works for full baldness, patches and thinning
✔️ Fast Recovery
Hair transplants cost a fortune and take forever to heal. SMP, on the other hand, only requires 2–4 sessions and most people go back to work the next day.
Get back to feeling like yourself again. Click below to book a free consultation today!”
Why this works:
First line: Calls out the specific problem (balding, thinning crown)
Bullets: Remove all objections (no surgery, natural look, fast)
Comparison: Positions against the alternative (transplant)
CTA: Simple next step (book consultation)
Who clicks: Men actively dealing with hair loss who want a solution
Who scrolls past: Everyone else
You only pay when someone clicks. So you only pay for people with the exact problem you solve.
Cost per lead for this ad: £9.45
✅ Facebook Learns From Who Clicks
Week 1: Ad shows to men 28-50 in your area
Week 2: Facebook sees which men actually click
Week 3: Facebook shows your ad to more men like them
Week 4+: You’re getting 15-20 leads/month from men actively dealing with hair loss
The algorithm does the work. The copy guides it.
✅ We Test 2-3 Angles, Scale the Winner
All with smart targeting. Different copy:
Example Angle 1: Problem call-out (“Struggling with balding hair?”)
Example Angle 2: Comparison (“Transplants: £5k, 6 months. SMP: £1,200, back to work tomorrow.”)
Example Angle 3: Social proof (“500+ men in Manchester chose SMP…”)
Run all 3 for 5-7 days at £5/day each. Kill the losers. Scale the winner.
What You'll Invest
Facebook Ads Management
Setup: £199 (one-time)
Monthly Management: £149/month
Ad Spend: £300-500/month (you pay Facebook directly)
What’s included: ✅ Problem & objection research (4+ hours)
✅ 3 ad variations testing different angles
✅ Campaign setup with smart targeting
✅ Weekly optimization (3x per week)
✅ Monday performance reports
✅ Monthly strategy review
Expected results:
15+ qualified leads per month
Under £10 cost per lead
Leads start within 3-5 days of launch
How This Compares:
Generic agencies: £1,000-1,500/month for worse results
DIY approach: £400+ wasted testing + 2-4 weeks lost
Our approach: £348 to start (setup + month 1), then £149/month
ROI: If you charge £200 per treatment and book just 2 extra clients from ads = £400 revenue vs £149 cost. That’s 2.7x return.
Why the setup fee?
It covers 10+ hours of research and campaign building. Without it, I’d invest a full work week hoping you don’t cancel after 2 weeks.
The setup fee filters out people who aren’t serious. If you’re committed to making Facebook ads work (which takes 2-3 months minimum), it’s a small investment.
Free Ad Audit Included
Before you commit to anything, I’ll review your current ads (if you have them) or audit your business for ad potential. 15-minute WhatsApp call. No obligation.
Your First 30 Days
Week 1: Setup
You send me photos, business info, and Facebook access (30 mins on your end).
I spend 10+ hours researching your ideal client’s problems and objections. I build 3 ad variations testing different angles.
Campaigns launch by end of week.
Week 2-3: First Leads Arrive
You wake up to WhatsApp messages from potential clients. Not “how much?” price shoppers, people who’ve already self-selected through the ad copy.
Facebook learns who clicks. Cost per lead drops as the algorithm optimizes.
Week 4+: Consistent Flow
15-20 qualified leads per month. Every Monday you get a report showing what’s working. No more feast or famine, just consistent bookings.
You stop refreshing your phone hoping for enquiries. They just come.
This Works For:
✅ Established clinics (25+ clients served – proven service, ready to scale)
✅ Currently taking bookings (no point generating leads you can’t service)
✅ Tired of inconsistent bookings and want predictable income
✅ Ready to invest £300-500/month in ad spend (minimum for meaningful data)
✅ Want clients ready to book, not just “engagement”
This Won't Work If:
❌ You’ve treated fewer than 25 clients (too early – focus on referrals first)
❌ You’re not currently taking bookings
❌ You want guaranteed results in week 1 (takes 2-3 weeks to optimize)
❌ You can’t invest £300+/month in ad spend
Not sure? Message me. I’ll honestly tell you if Facebook ads make sense for your situation right now – or if you should wait.
Why Fully Booked Formula?
I only work with beauty businesses. SMP, PMU, aesthetics clinics. That’s it.
I know Facebook flags before/after photos. I know “Beauty & Spa” targeting wastes money. I know your clients search for solutions, not service names.
Generic agencies learn this on YOUR budget. I already know it.
I manage your campaigns personally. Not a team. Not a VA. Me. When you work with me, you work with me.
I only take 5 clients at a time. I physically can’t do quality work for more. This means your campaigns get real attention, not automated scripts.
I’ve been doing this for 3+ years – managing campaigns for beauty businesses since my brother’s laser training company. The case studies on our homepage? Active campaigns I manage right now.
Most Successful Clinics Use Both
Facebook ads bring immediate bookings. A professional website builds long-term credibility and organic growth.
Common Questions
First leads typically arrive within 3-5 days of launch. Consistent flow (15-20/month) develops by week 3-4 as Facebook’s algorithm learns.
After 30 days, you can cancel. No long-term contract. Month-to-month after month 1. I only make money if your ads work.
Most people target “Beauty & Spa” (too broad) or give up after 1 week (not enough data). We use smart demographics + self-selecting copy. Completely different approach.
Facebook randomly flags beauty businesses (before/after photos trigger their systems). If it happens, I’ll help you appeal. Can’t guarantee recovery (Facebook decides), but I’ve successfully appealed multiple times.
This is in our service agreement – I’m not liable for Facebook’s actions, but I support you through it.
No. Anyone guaranteeing results is lying. What I guarantee: Quality work, weekly optimization, regular reporting. Your results depend on your situation, competition, and how well leads convert in consultations.
I personally optimize campaigns 3x per week. I can’t do quality work for more than 5 at once. Agencies take 50+ clients and delegate to juniors. I don’t.
I work personally
Beauty specialists only
Only 5 clients max
3+ years experience
Here's What Happens Next
Step 1: Message me on WhatsApp (takes 2 minutes) & book a 15-minute call where I audit your situation
Step 2: I send you a proposal (if it’s a fit)
Step 3: You decide – no pressure, take your time
Step 4: We launch within 7-10 days (if you say yes)
Step 5: You start seeing leads within 3-5 days after launch
I Have 2 Spots Available This Month
I only take 5 active campaigns at a time. Right now I’m managing 3.
That means 2 spots left.
Once filled, you’ll have to wait 4-8 weeks until existing projects finish.
If you’re tired of the feast-or-famine cycle and want qualified leads at £9-15 each (not £50+), message me before these spots are gone.
Or email: ethanhutchins.smm@gmail.com
Not ready yet? Bookmark this page. But don’t wait too long – I genuinely only work with 5 people at a time, and spots fill quickly.