TERMS & CONDITIONS
Last updated: November 28, 2025
1. Introduction
Welcome to Fully Booked Formula (“we,” “our,” or “us”). These Terms and Conditions (“Terms”) govern your use of our website (fullybookedformula.co.uk) and services.
By accessing our website or engaging our services, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.
2. Services Provided
Fully Booked Formula provides:
- Facebook Ads Management for beauty clinics (SMP, PMU, aesthetics)
- Website Design & SEO services
- Marketing consultation and strategy
Service details, pricing, and deliverables are outlined in individual service agreements provided to clients upon engagement.
3. Eligibility
Our services are intended for:
- Business owners and professionals aged 18 or older
- Beauty clinic owners (SMP, PMU, aesthetics, laser services)
- Individuals with the authority to enter into binding contracts
By using our services, you represent that you meet these eligibility requirements.
4. Service Agreements
When you engage our services, you will receive a separate Service Agreement outlining:
- Scope of services
- Pricing and payment terms
- Timeline and deliverables
- Client responsibilities
- Refund and cancellation policies
The Service Agreement takes precedence over these general Terms for specific service details.
5. Payment Terms
General Payment Terms:
- Facebook Ads Management: Setup fee + first month due upfront via Stripe. Monthly management fees via GoCardless Direct Debit starting month 2.
- Website Design: 50% deposit due to start work. 50% final payment due before launch.
- Ongoing SEO: Monthly via GoCardless Direct Debit, starting as specified in Service Agreement.
Payment Processors:
We use Stripe and GoCardless for payment processing. Your payment information is handled securely by these third parties.
Late Payments:
Late payments may result in:
- Suspension of services
- Late fees (as outlined in Service Agreement)
- Termination of services
Refunds:
Refund policies are service-specific and outlined in your Service Agreement. Generally:
- Setup fees and deposits are non-refundable once work has commenced
- Monthly services can be canceled with appropriate notice (typically 7-30 days)
6. Client Responsibilities
When engaging our services, you agree to:
- Provide accurate and complete information
- Provide required assets (photos, content, access credentials) in a timely manner
- Respond to communications within reasonable timeframes
- Grant necessary access (Facebook Business Manager, website hosting, etc.)
- Comply with all applicable laws and platform policies (Facebook, Google, etc.)
Delays caused by failure to provide required materials may extend project timelines, and no refunds will be issued for client-caused delays.
7. Facebook Ads – Specific Terms
Account Access:
You grant us Admin access to your Facebook Business Manager and Ad Accounts to manage campaigns on your behalf.
Ad Spend:
You are responsible for paying Facebook directly for ad spend. We do not control or process ad spend payments.
Facebook Policy Compliance:
We will make reasonable efforts to comply with Facebook’s advertising policies. However:
- Facebook may reject ads, disable accounts, or take other actions at their sole discretion
- We are not liable for Facebook’s actions (account bans, ad rejections, policy changes)
- We will assist with appeals but cannot guarantee account recovery
Performance:
We do not guarantee specific results (leads, sales, ROI). Digital marketing results depend on multiple factors including your business, market conditions, competition, and conversion rates.
We guarantee quality work, regular optimization, and transparent reporting.
8. Website Design – Specific Terms
Ownership:
Upon full payment, you own:
- The website and all custom content created for you
- Your domain name (if registered through your own account)
- Hosting account (if set up in your name)
We retain:
- Rights to use website screenshots for portfolio/marketing purposes
- Rights to code frameworks and design templates we created
Hosting & Maintenance:
You are responsible for:
- Website hosting fees (paid to hosting provider)
- Domain registration/renewal
- Ongoing maintenance (or you can hire us separately)
We provide 30 days of post-launch bug fixes and support as specified in Service Agreement.
Content:
You grant us permission to use any content, photos, and materials you provide. You represent that you have rights to all provided materials.
We are not liable for copyright infringement related to content you provide.
9. Intellectual Property
Our IP:
All content on our website (text, images, logos, design) is owned by Fully Booked Formula and protected by copyright laws.
You may not:
- Copy, reproduce, or distribute our website content
- Use our branding without permission
- Reverse engineer our processes or methodologies
Your IP:
You retain ownership of your business name, branding, and content you provide to us.
10. Confidentiality
We agree to keep confidential:
- Your business information
- Client data provided to us
- Proprietary business strategies
You agree to keep confidential:
- Our processes, methodologies, and strategies
- Pricing structures (for clients receiving special arrangements)
Confidentiality obligations survive termination of services.
11. Limitation of Liability
To the maximum extent permitted by law:
We are not liable for:
- Indirect, incidental, or consequential damages
- Loss of profits, revenue, or business opportunities
- Third-party platform actions (Facebook bans, Google algorithm changes)
- Results or performance of marketing campaigns
- Technical issues outside our control (hosting downtime, internet outages)
Our total liability is limited to the amount you paid for services in the 3 months preceding the claim.
12. Indemnification
You agree to indemnify and hold us harmless from claims arising from:
- Your breach of these Terms or Service Agreement
- Your violation of laws or third-party rights
- Content you provide that infringes copyright or other rights
- Your business practices or client interactions
13. Termination
By You:
You may terminate services with notice as specified in your Service Agreement (typically 7-30 days depending on service).
By Us:
We may terminate services if:
- You breach these Terms or Service Agreement
- You fail to pay invoices
- You do not provide required materials for 30+ days
- We can no longer reasonably provide services
Effect of Termination:
- You remain responsible for payments due up to termination date
- Deposits and setup fees are non-refundable
- We will provide final deliverables as specified in Service Agreement
14. Modifications to Terms
We may update these Terms from time to time. Changes will be posted on this page with an updated “Last updated” date.
Continued use of our services after changes constitutes acceptance of updated Terms.
15. Governing Law
These Terms are governed by the laws of England and Wales.
Any disputes will be resolved in the courts of England and Wales.
16. Severability
If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect.
17. Entire Agreement
These Terms, together with your Service Agreement and Privacy Policy, constitute the entire agreement between you and Fully Booked Formula.
18. Contact Us
If you have questions about these Terms, contact us:
Email: ethanhutchins.smm@gmail.com
WhatsApp: +447704660904
Website: fullybookedformula.co.uk
